Travel industry heats up latest mergers and acquisitions

The marriage of two major travel groups in the country is expected to give those in the travel industry more options when it comes helping consumers fly off into the sunset. Those interested in mergers and acquisitions in Canada may be interested to know that Northstar Travel Group recently acquired travAlliancemedia -- a parent company of TravelPulse Canada and TravelPulse Quebec. Suppliers utilize TravelPulse Canada as a major source of event and news coverage within the travel industry.

The founder and CEO of travAlliancemedia said the deal will better serve individuals in the travel advisory market. TravAlliance media group is part of NorthStar Travel Group whose clients will now have the opportunity of getting instant information in both of Canada's official languages. Northstar's leading brands include Travel Weekly and TravelAge West.

Northstar's chairman and CEO said the company will now have the most encompassing portfolio of online media, marketing services, marketing tools and events to connect travel suppliers and destinations. The amalgamated company is expected to further extend its reach into Mexico. It is expected this will provide relevant travel news and event coverage for the area.

Mergers and acquisitions deals in Canada like these are exciting. They can, however, also be complex and the laws that govern them may be confusing to many. A lawyer can shed light on those areas that seem confounding and help entrepreneurial clients with such things as finding financing for these deals and providing advice on important issues, like negotiations and drafting of contracts. A lawyer can actually act at the primary point of contact for these deals as well as having the prime responsibility for bringing a deal to a close.  

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