Business and commercial: Bad news brewing in beer industry

It has been said that beer is the breakfast of champions. It seems like many of those champions in Canada have fallen off the beer wagon since business and commercial statistics point to trouble in the beer industry. More Canucks are moving away from beer as their brew of choice. In fact, demand dropped by 4% last year and that's the largest drop since Prohibition.

That number has drastically changed in 15 years when 50% of all alcohol sales in Canada was in beer. The number now hovers around 38%. It seems like millennials are largely to blame for the less-than-stellar performance of beer over the last few years. Younger consumers are opting for mixed drinks like gin and tonic and vodka and soda. Some are choosing not to use alcohol at all as can be seen by the increase of nonalcoholic beverage sales.

Beer companies are beginning to shift their marketing practices and overall branding experiences. For instance, beer has always been associated with sporting events in Canada, especially hockey, so brewers have to look outside that box to woo consumers. It has also been evident that the legalization of recreational cannabis in Canada has taken some custom away from the alcohol industry in general.   

There are always factors that affect the business and commercial world in Canada. Business owners may need legal advice when it comes to how economic factors can affect the legalities of their businesses. Getting feedback and guidance from an experienced lawyer might make any changes in business much less stressful.

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